The Art, Talent & Science of the Sales Presentation

The customer has numerous buying sources and extensive product information available. This makes selling more competitive and challenging. However, the decision is basic: what is best for me and my money (investment)?

The sales presentation is the catalyst.

The successful sales associate combines art, talent, and science in his presentation.

  •  As an artist, the sales associate creates the image for the customer to relate to the products use.
  •  As a talent, the sales associate gets the attention of the customer by engaging in a dialogue to develop trust and confidence in the information.
  •  As a scientist, the sales associate has extensive product knowledge and data to present to the customer.

Easy !!!!??????  What is your company sales success rate????

Selling strategies are learned from experience and knowledge. Customers make decisions on experience and knowledge. The ability to communicate between the sales associate and the customer is the key to successful selling.

There are four types of customers. Each requires a different selling message for the same product.
Professional selling creates the message that is an opportunity and reward for everyone.